Direct vacation booking and online journey businesses haven’t killed the previous-faculty journey agent… but. Whether or not physical or virtual the travel agent offers a worthwhile service that a customer needs and demands. On the one hand, an OTA fare could also be a whole bunch of dollars cheaper than reserving instantly. Students may also receive nationwide travel agent certification by way of on-line programs.
Very limited educational research appears to have been carried out concerning the general satisfaction of the travelers from the actual providers they obtain. Certain on-line travel agent colleges can put together college students to take the Travel Agent Proficiency (TAP) exam.
This opinion is shared by several authors who consider that conventional journey agencies can provide a greater service by way of human touch, skilled counselling and threat discount (Law, 2009) and that there’s a need from the shoppers to have “face to face encounters” with their service provider (Dall Olmo Riley et al, 2009).
Most on-line travel agent packages are provided asynchronously, with college students allowed to start and finish the programs on their very own. The purpose of this text is provide some perception into how the Online Journey Agents operate, to help TA members perceive what they are dealing with before trying to use their services.